Brand loyalty is defined as “the dedication a customer feels towards a brand that pushes them to consistently buy their products and/or services regardless of competitor, price or convenience” according to Hubspot. This definition has more of a marketing/business mindset to it, but it’s straightforward. When you like a brand or when a brand works really well for you, you tend to buy it again when looking for the same result. There’s nothing wrong with that. We often find ourselves purchasing things that we are comfortable with and we know that work because if it doesn’t, it will feel like a waste of money and product. That brand loyalty had to start from someplace considering that the product and/or brand was once new to you too.
On the other hand, sometimes when people get comfortable with something, it’s usually hard for them to step outside their carefully drawn lines. Brand loyalty has a lot in common with the saying: if it’s not broke, don’t fix it. If a brand is doing what you need them to do, why would you need to look elsewhere? Well, looking elsewhere is fun because it gives you the opportunity to try something new again. No one is telling you to completely disregard that product or brand. You can keep it while also trying other new things. If you stick to only that one red lipstick, how would you know that the brown one works for you too? The same sentiment could be applied to food, fashion, beauty, hobbies, skills, you name it.
Everyone Practices a Little Bit of Brand Loyalty
I didn’t really have much brand loyalty until recently. It’s not that I don’t like brands enough to have loyalty to them, but there are so many different products out there to try, how do you just stick with one? Loyalty towards a product or brand usually sets in when you find something that you can rely on. That’s kind of how it happened to me. I’m always up for trying something new, so it’s very easy for me to put something aside for something else. I do it all the time
There are 2 brands that I do have noticeable loyalty to and they are TGIN and Organic Bath Co. These brands will tell you that I am picky about my hair moisturizer and my hand soap. Especially my hand soap. I actually found out about TGIN through my mom. She was going through her “try every natural hair product under the sun” phase and came across the TGIN Butter Cream Daily Moisturizer. I of course had to try it for myself, and the rest was history. That is my go-to for moisturizing my hair, and something extraordinary would have to pop up to replace it. I love it, my hair loves it so I’m not switching up because my hair doesn’t seem to love anything for too long.
Hand soap is also a pretty big deal to me in all honesty. It has to have a nice lather and it can’t be too drying, so when I came across the hand soap from Organic Bath Co., I fell in love. Their hand soaps are pretty fragrant which I personally like but they also have one that is unscented. They lather amazingly without needing to use a lot of soap and my hands don’t feel like sandpaper after a few hours. Organic Bath Co.’s hand soap fits all the criteria while most hand soaps don’t check off one.
Would I consider my brand loyalty to TGIN and Organic Bath Co. to be a hindrance to my style evolution? No, I wouldn’t. Finding something that truly works for you is a gift really. I feel like these assist with my style, maybe not the soap so much but definitely the hair moisturizer. Actually, the hand soap assists too because it helps my cuticles stay moisturized with a neater presentation. Maybe brand loyalty is a good thing. I’m still 100% for trying out different brands and products, but sometimes it’s nice to just chill because you already know you found something that’s got your back. You get to say that you have products that you trust.
There’s Two Sides To Every Story
Whether it hinders or enhances your style evolution, brand loyalty does play a part. Just like with everything else, there are pros and cons. Take art for example. Artists use specific drawing pencils or programs to make their art. Deciding that they prefer to stick to a certain utensil or program has helped them develop their art styles. Having a “favorite” is also a part of the style. Moving away from that favorite thing to experience something different to see if there is potential is also a part of the style. The key to brand loyalty is to not let it stop you from discovering something new. Hold on to your favorites, but don’t be afraid to make new ones.